I mentioned in my previous entry that I'd been thinking about doing a post concerning TV advertising, but maybe I'll widen my scope a bit. Believe it or not, I actually have hours and hours of old TV commercials on tape and I watch them from time to time
for entertainment!
What I'm curious about is how so many people (myself, included) have come to be bamboozled into thinking that certain items are such necessities that entire industries spring up and prosper by serving these "needs." Here goes...
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I'm certain if someone from 1964 was magically transported to the present day, he'd be convinced that somehow those "dirty commies" had succeeded in sabotaging our country's water processing plants. What other explanation could there possibly be for people buying cases and cases and cases of BOTTLED WATER?
I'm looking for the day I read a news story about someone dying of dehydration because they were stuck in their house with a fully functional kitchen faucet, but were unable to get to the store to buy their friggin' 144 count case of Aqua-Fina!
Another future headline:
Mother Rushes Three Year Old To Poison Control Center!
Tot Found Drinking From Water Tap -
Full Recovery Doubtful
How did we get to the point of thinking we had to pay $1.00 a mouthful for drinking water? What mass hypnosis is responsible for the irrational behavior? The beverage industry is no doubt looking into ways to market fresh air.
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Taco Bell's "Fourthmeal!" Now, this one probably won't be as pernicious as that bottled water thing. But who knows?
I can imagine some corporate wag saying, "Oh, we're
having fun with this one! Fourthmeal is that meal between dinner and breakfast. Heh, heh, heh. It's a
cute and
edgy concept. You know,
Gorditos aren't just for
breakfast anymore!"
But in their dark heart-of-hearts they're hoping people will be setting their alarm clocks for 3:00 am, panicked, lest they forget the "fourth most important meal of the day!"
"Mommy, I'm hungry! I didn't have my fourthmeal!"
Oh no! Don't let Social Services find out, you poor excuse for a parent!
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One of my favorite movies is "
That Thing You Do." There is a scene in the Patterson's appliance store where Skitch's Dad is looking at a newspaper ad for a competitor's store.
"Look at that," he grouses. "A shoe shine kit! You can't just grab a rag and shine your shoes any more. You need a
shoe shine kit!" (He practically spits out the last three words, such is his contempt for the concept of a "shoe shine kit.")
Well, I feel the same way about these "swiffer" products. Aren't we using enough needlessly expensive disposable stuff yet? And the TV commercial is a CGI extravaganza showing the mop propelling itself through an upscale house leaving sparkling, cleaned-and-waxed floors in its wake. Uh, its not really that great a thrill, guys.
"You just can't grab a rag and clean your floors anymore. You need a swiffer mop!
And its one-use-only tampax mop-head!
And the 16-oz cleaner refill!
Mutter... Mutter... Mutter..."